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 07.03.2005
[kju:] records page online
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We have to admit that involuntary thoughts will clatter along some people's brain initially during the first unprejudiced look at the label-name [kju:]. Thereby, everything's so easy:
[kju:] is English and stands for the 17th letter of the Latin alphabet - "Q". Who still couldn't do anything with this, will get help from the subtitle for sure:
"Quiet Music - Quite Electronic" stands for settled electronic Music, somewhere between Dancefloor and Sofa, established-chilly stuff as well as experimental-groovy things, it features listening-styles from cheesy-trance-synthesizer-surfaces via jazzy beats to electrophile lounge-tunes.
Who awaits the ultimate underground-label is wrong. At least as wrong as somebody who promptly thinks "Ah, so it is commercial!". [kju:] is (just) so commercial as the relative Releases allow it, and as a result of the open-minded structure very difficult to define. [kju:]-Releases are target-group-oriented and so sophisticated and multifaceted as Listening-Music today can be.
[kju:] is everything and nothing, at the heart not more than the phonetic-spelling of a letter, but definitely not less then the summation of its releases. [kju:] is unique, individually and above all: flexible! It aligns with the needs of the listeners and artists.
Anymore: [kju:] stands for quality, too!
For more informations, please visit: www.kju-records.de
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