A glorious chorus, which, once heard, you'll never get out of your ears again. A not less striking, powerful beat that sounds like a reminiscence of Phil Collins' most energetic moments. And the heart-rending story of a great love that cannot be. In short: a favorite song. "Morning Belle" is the new single by the Berlin electropop duo Naomi, as typically original as it is compellingly destined for the charts, a roaring harbringer of the album "The Big Shapes" coming out in July 2010.

Naomi have been known for their flair for soft melodies, but this time songwriter and sound hacker Lechler and Tobias seem to have thrown all noble reservations overboard: like "Morning Belle“, the whole new album sounds wilder, flashier, tighter, it oscillates between being spartanic and opulent, black-and-white and color, fun and profundity, pop and prog – a goody bag and a great accomplishment.

After four albums Naomi’s qualities are no longer a secret to the international scene: the British star producers Xenomania (Pet Shop Boys, Sugababes) recently asked the Berliners for a sample (and they got it), Naomi’s three year old track „Needle On The Record“ is a constant seller in the US iTunes store, and their Myspace and Facebook pages are full of declarations of love by fans from Russia to Mexico and from Texas to Taiwan. It is anyone’s guess why Naomi is still handled as an inside tip in Germany, despite the continued enthusiastic reviews by the SZ, FAZ, Intro, jetzt.de or Rolling Stone. "The Big Shapes“ could change that. And "Morning Belle“ is the first step.